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WestWorld of Scottsdale · Every January

Barrett-Jackson Scottsdale

The world’s greatest collector-car auction rolls into WestWorld of Scottsdale every January, nine days of dream machines crossing the block at no reserve. Here’s what to know before you go, and how to cap the trip with an open-desert adventure.

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The rundown

The world’s greatest collector-car auction

Now in its fourth decade at WestWorld, Barrett-Jackson is less a car sale than a full automotive lifestyle event. More than 2,000 vehicles, muscle cars, exotics, restomods and genuine barn finds, cross the block at no reserve, meaning every car sells to the highest bidder no matter the price.

Beyond the auction arena you’ll find acres of vendor exhibits, thrill rides and ride-alongs, celebrity appearances, food and the annual “Rock the Block” concert. It’s the anchor of Scottsdale’s packed winter event season, drawing hundreds of thousands of visitors to the Valley each January.

What to expect

What makes Barrett-Jackson worth the trip

No-reserve dramaEvery car sells, the bidding energy on the auction floor is unlike anything in the car world.
Far more than carsVendor marketplace, exhibits, ride-alongs, food and live concerts fill the WestWorld grounds.
A Scottsdale institutionThe centerpiece of Arizona Auction Week and the Valley’s biggest January draw for 35+ years.
Make a weekend of it

In town for Barrett-Jackson Scottsdale? Add the desert.

You’re already in the neighborhood, and the trailhead is about 45 minutes from Old Town Scottsdale. Trade a few hours for open desert: you drive your own 800cc sand buggy on exclusive Sonoran Desert trails, no experience needed, an expert guide the whole way. Tours run every month of the year.

U-Drive Guided TourTake the wheel with a guide leading every turn.From $150 / person →Sunset TourChase golden hour as the Sonoran sky ignites.From $150 / person →VIP Private TourYour group only, private buggies & custom times.From $349 →
Good to Know

Barrett-Jackson Scottsdale FAQs

What visitors ask about Barrett-Jackson Scottsdale.

When is Barrett-Jackson in Scottsdale?
The Scottsdale auction runs for about nine days every January at WestWorld of Scottsdale. The 2026 auction took place January 17–25. Check the official site for the next year’s confirmed dates.
Where is Barrett-Jackson held?
At WestWorld of Scottsdale, 16601 N. Pima Road, in north Scottsdale, the same venue that hosts the Arabian Horse Show and Arizona Bike Week.
How much are tickets?
General-admission day passes and VIP/bidder packages vary by day and are sold through the official Barrett-Jackson site. Kids typically get in free with a paying adult, confirm current pricing before you go.
What else is there to do near Barrett-Jackson?
You’re 35 minutes from some of Arizona’s best off-road trails. Many visitors pair the auction with a guided ATV/UTV tour, where you drive your own machine through the Sonoran Desert, no experience needed. See the whole month on our January events guide.
Keep exploring
Official site & tickets →All January events →Full events calendar →Scottsdale ATV tours →Phoenix ATV tours →U-Drive desert tours →

Turn your trip into an adventure

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